Location: TU Berlin, master’s degree in stage design – scenic space

Realization project

Cooperation partners: Berlin Partner, IHK Berlin, Berlin Senate

Lead: Tobias Kunz & Franziska Ritter

Term paper as an internal competition (3 teams)

Years: winter semester 2015/16, subsequent implementation

Selected student works by: Franziska Waldemer, Tina Keller, Cristina Todorova

In the search for an unconventional, fresh look at Berlin’s industry three creative courses developed over 100 photographs, films, and digital apps in order to generate new representative images for brand communication in the capital. It was necessary to stage these in a modular design and to find the right balance between themed exhibition and brand staging. 130 exhibits, 12,000 Euros implementation budget, 4 months.

The curatorial-dramaturgical core idea structures the topic into five self-sufficient areas. Industry means precision. Processes are defined with millimeter precision, be it on technical drawings or in machine production. This has been translated into a clean, geometric exhibition space with gridded modular bodies. The five subject areas are zoned by a metric grid of red crosses on the floor, each in the campaign color. Together with the red corners of the module, a three-dimensional coordinate system is spanned here.

The project was realized through the acquisition of third-party funds.

Sketch – standardized exhibition floor plan

Industry means precision. Processes are clocked micro frequencies. These processes appear in the design as a grid on the floor of the exhibition area.
Excerpt from the design concept

Model photos

From idea to prototype

The exhibits are intended to give the visitor an unconventional look at Berlin’s industry. Accordingly, the photographs emerge from the current system of industry and are positioned across the grid in the exhibition.

Excerpt from the design concept

Floor plan and module plans

The industry serves the people and is in turn served by them.
So the measures of industry are the people.

Excerpt from the exhibition concept