The Experience Economy Meeting (TEEM) kicked off with „What’s Next in 
the World for Experience Exhibitions?“, led by Christoph Scholz, Semmel Concerts (DE) and Charles Read, Blooloop (UK).

The panel’s central focus was how to enhance the user experience of exhibitions – from design, production and cross-culture standpoints.

Speaking from a designer’s perspective, Tobias Kunz, Creative and Managing Director at Studio TK (DE), said: “The perfect exhibition is the right balance of information, emotion and attraction. It has to be a multi-sensorial experience with different layers: the classic museum layer with great objects; a walkable stage where you can bring objects to life and make them talk; an interactive layer with hands on stations for lively presentations; a media layer; and a very important sound and music layer.”